Bethanie Mattek-Sands uses the Wilson Tour BLX tennis racket
Wilson players live from Indian Well and Miami
With Wilson BLX technology, Wilson players led the way at the Australian Open and now Wilson looks to continue to lead the pack as the most innovative racquet brand through their social media efforts. Starting at the BNP Paribas Open in Indian Wells, Wilson will become the first racquet brand to stream live feed player interviews on Wilson’s UStream channel. Viewers will get an inside look at a few of Wilson’s professional tour players and will be given a chance to ask questions and chat in real-time. Interviews with players such as Bethanie Mattek Sands and Anne Keothavong and Rising Stars Polona Hercog, as well as product updates will be streamed live from Indian Wells.
“Wilson prides itself on being innovative and ahead of the curve,” said Antoine Ballon, Wilson Global Director of Creative Marketing. “UStream’s capabilities of keeping it interactive between our players and the everyday player is just terrific. We are psyched for a great few weeks of tennis.”
Bethanie Mattek-Sands, who received a wildcard into the main draw of this year’s BNP Paribas Open, is both a singles and doubles threat. Already in 2010, she has reached the doubles quarterfinals of the Australian Open and the doubles finals in Memphis. She is the world No. 15 in doubles on the WTA Tour and this fashionista will give us her view on the tennis world. She will be the first interview on the Wilson’s Ustream channel, tomorrow Tuesday March 9th at 5pm Pacific time.
Rising Star Polona Hercog, currently ranked No. 53 on the WTA Tour, recently reached the singles finals in Acapulco and won the doubles title. She is poised to have a breakout year in 2010 and Wilson is excited to give viewers an inside look into an upcoming tour sensation.
Anne Keothavong, who has achieved a career high singles ranking of No. 48, has already reached the quarterfinals at Midland Challenger and the semifinals of Memphis will also be featured on the Wilson UStream broadcast.
“It is great to interact with fans and see their point of view on tennis. I am looking forward to Tweeting about the UStream experience!” Keothavong said with a smile.
Wilson will broadcast from the desert starting March 9th.
For a full schedule of player interview dates, click here.
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